Purity Day Spa x Rising Media

Overview

Purity Day Spa is a premier wellness destination offering massage therapy, esthetics, skin treatments, and exclusive membership packages. While the spa had strong in-person client loyalty, they needed a more cohesive digital presence that reflected their elevated experience and converted online engagement into booked appointments.

Over the course of our long-term partnership, Rising Media refined Purity Day Spa’s brand voice, increased visibility, promoted monthly specials and memberships, and expanded their local reach through strategic content creation, social media management, and targeted influencer collaborations.

Goals

Increase awareness of Monthly Specials (Massage + Esthetics/Skin)
Promote Member-Only Specials and Large Bundle Packages
Drive consistent appointment bookings
Strengthen brand identity as a luxury yet approachable spa
Expand reach through Oklahoma-based influencer collaborations
Create a polished, cohesive social media presence

Our Strategy & Execution

Brand Voice Development

We refine Purity Day Spa’s messaging to reflect calm confidence, effortless luxury, and results-driven wellness — ensuring every caption and campaign aligns with their elevated in-spa experience.

Monthly Promotional Framework

We create a consistent content system highlighting Massage Specials, Esthetics/Skin Specials, Member-Only perks, and Large Bundle Packages. Each campaign includes strategic calls-to-action and benefit-driven messaging to increase bookings.

Influencer Partnerships

We source two Oklahoma-based influencers per month (10K+ followers in beauty/wellness/lifestyle) to create authentic content, host giveaways, and expand local reach.

Visual Direction

Content is focused on serene spa imagery, treatment highlights, glowing results, and polished promotional graphics to reflect the brand’s soothing, luxury identity.